how can i fix my sony mini hi-fi component MHC-EC55?

my sony hi-fi mhc-ec55 component keeps reading and reading cds and yet wont play.it keeps rotating trays(3) as well.i have to press open, close and play several times till it plays one cd. sometimes it displays a reading like this.........IFLDR. could you please help. i have tried various cd lens cleaners and component is fairly new.thanks