Richards answer really does work.
If you know that the pressure is fine, but the pilot light still isn't coming on, then do as Richard suggests above. We have the potterton performa 24 ( the older non HE) version.
Take big metal front cover off the whole boiler. You do not need to unscrew the bottom grey section at all. If you look at the back left of the wires section, as Richard said there is two wires that go into a tiny little red button ( its tiny, its about the size of a grain of rice) it was quite hard to push in at first but we kept trying and it eventually went in and out.
We tried at first with all power off and nothing happened, so we turned power back on and pressed red button again and the pilot light reignited. Hot water worked straight away.
After googling problems with this boiler a few times now there seems to be two common problems.... this 'no pilot light' issue and the other is caused by the low pressure.... For this you need to google "filling loop" and repressurising your boiler. We found out that in a random cupboard in the kitchen there was a grey almost woven looking pipe that had a little turning lever attached on one end, this was our filling loop, when turned the pressure dial went up.
Hope you fix it yourselves and save some money!
Thanks guys!!
Gem
March 2014