I just got one for christmas because an older mp3 player of mine broke, mine had the same problem, what i did was hold down the play/pause button for 3-5 seconds after turning the switch to on. After i let go it turned right on.
I hope this works for you and who ever else may need a solution to this problem.
I just noticed that now is probably too late for you, but i hope itll help anyone who needs help in the future.
Eli
December 2010
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