Clean the carb for starters, I'd imagine the choke mechanism is the problem. Is it manual or electric? Either ways I'd say this is the culprit.
Another thing may be the battery, if it's not in good condition then it mightn't have enough power to make the starter spin fast enough to fire up the engine.
If none of my theories make any difference then do a compression test on the engine.
Steo
November 2009