Thank you very much for the information.
Just tried the steps below and hey, got the flame. Only thing, mine behaved slightly different for some reason.
Moved to ignite position. Pressed the black button a number of times, no flame. So I moved the knob back to the stop position.
Moved back to ignite and kept pressing the black button. Saw the spark a couple of times but no flame.
Finally stopped and out of frustration and dreams of flying pound bills, wife in my ear etc etc moved the knob to the flame position anyways. Presto! steady blue flame.
Mahesh
February 2012