There is a viewing eye-hole on the right hand side of the heater casing. If you look into it whilst the heater is starting up, can you see a flame at all? It should at least try to fire up, & you should hear the ignition ticking away. If it fires up, it's obviously not the solenoid gas valves that's the problem. It'll be the ignition probe or flame failure detection probe(s). I have the same pronblem with mine. the trouble is calling british Gas in is only any good if the guy they send to look at it really knows about these units, otherwise you could end up with all sorts of parts changed before you get to the bottom of the problem. However, this will still be cheaper than replacing the whole unit. They're great heaters though, and very economical. Well ahead of their time for economic heating use.
PS
November 2009