First of all identify which appliances are fed from the tank and which are direct off the mains. It may be that the downstairs items are directly connected to the incoming service pipe and that's why they have higher pressure. Check by turning off the stopcock or the shut-off valve in the meter box, if there is one and see if any of those downstairs items are now off. Only the kitchen sink cold water tap should be connected directly to the service.
How many people are living in the house? If you have a big family which warrants having showers upstairs and downstairs, then maybe what you're seeing is poor flow rather than poor pressure. If there is high occupancy and several taps, showers etc are running at once, you will get poorer flowrates at all of them.
Check for a partial blockage at the outlet of the cold water storage tank in the attic - something like a dead mouse for example!
J
March 2011