Onn/Connections SW8411 can't load, won't eject?

I have inserted a disc into this machine. The player is trying to load it without success. The "LOAD" indicator is flashing, but the machine cannot mount the disc.

All controls are inoperative so I cannot eject the disc.

I have tried turning off the power and restarting the machine, but it goes immediately into the "LOAD" opeartion with the same result.

Is there any way I can get around this?