I've dismantled several failed Gainsborough showers, 8.5kW and 10.5kW, and they all showed the same fault. There is a control diaphragm that sits between the input (mains) and output (heated) water that splits due to not being good enough for repeated on/off operation of the front push button. It's bespoke to this shower design so cannot be replaced with another part. Crap design and Gainsborough spares dept will only sell you a complete shower engine for want of a few pence worth of failed rubber. Shocking quality and service.
Russ D
December 2008