how to built my own storybooks?

Web Site.
http://www.tolerance.org/pt/index.html

At the bottom of the page there is “A New Friend” under PLAY and it is about of “Make a story that’s all about you” then click and it will appear an application to built a storybook, then click Start and here we go.
Please email me if you know what application, software or editor program I can do to develop my own storybooks. I already know the source code “javascript” but my question is to find one friendly application or software to avoid programming.
If you know, please let me know.
(Elementary Teacher)
sagravc@sbcglobal.net