Sony KDF 50E2010 Ghosting?

Having connected a new sony blue ray player (BDP S360) to the kdf 50e2010, I get a ghosting yellow image on the entire screen. This occurs when using either a hdmi cable or, the 3 pronged (red/yellow/white) lead.
I updated the software of the player via the internet to no avail.

I used to have a Sharp blue ray player that had this problem but only with the hdmi lead and not the 3 pronged one.

The TV is 30 months old.

Any offerss or, am I stuffed?